You host a live session. People sign up. Hopefully a lot of them buy.

Simple, right?

Except when I went back through my numbers after one of mine, something didn't add up.

People had signed up with their personal email... then bought with their business email.

My systems had no idea those were the same person. So my records said they never bought.

Which meant my sales emails kept going out to people who had already paid me. 😬

And worse... my numbers looked worse than they actually were. Which matters a lot if anyone else promoted that session for you.

Your tools are built on one assumption that isn't true: that people use the same email everywhere.

They don't. They sign up with the personal one and buy with the one attached to their card. So I stopped waiting for the data to connect itself.

💡 So this week's shortcut is the exact one I built to fix it: an automated audit that cross-references my signups against my actual purchases and catches the buyers hiding under a second email.

Before ❌ Buyers hiding under a second email ❌ Sales emails going to paying customers ❌ Numbers that undercount what really happened

After ✅ Both lists cross-referenced automatically ✅ Matches flagged with evidence for a quick review ✅ Buyers tagged and excluded from every pitch

Your Shortcut 👇 Pull the signup list and the buyer list from the last thing you sold and ask one question: how many of these are actually the same person? Look for matching names on purchases made right after, under a different email. Only count someone as a new sale if they became a customer after they signed up. And know that name matching catches most of the hidden buyers, not all of them. Most beats none.

You've already been inside The Shortcut so you know how it works 😉

This is just the shortcut that dropped this week so if you're ready to stop pitching people who already bought from you and see what your live sessions are really converting, I'd love to have you come back.

Come back to The Shortcut →

Happy automating,
Steph