I don't consider myself an SEO expert. I don't pretend to be.

But I do know this: more people are asking AI who to hire, what tool to use, and where to go next. And I want to show up where people are actually looking.

The weird part is AI is already answering those questions about your business based on whatever it managed to scrape from your site.

Which means, unless you've told it otherwise, it's guessing.

I realized I had the same problem across my own sites. A crawler could see my public pages, private pages, offers, and old pages, but nothing clearly told it what each property was actually for.

And what sounded like a giant SEO project turned out to be two tiny text files.

Showing up in AI search was never a ranking problem. It's a clarity problem.

So I gave AI a plain-language map instead of making it piece my business together from scraps.

💡 So this week's shortcut is the exact one I built to fix it: two tiny text files that tell AI what your site is for and what it's allowed to crawl.

Before ❌ AI guesses what your site is for ❌ Private and public pages blur together ❌ Outdated offers keep shaping the answer

After ✅ Your business explains itself in plain language ✅ Each property is clear about what belongs there ✅ A simple monthly check keeps it current

Your Shortcut 👇 Type /llms.txt after your own domain right now. If you get a 404, you know AI doesn't have a plain-language map from you yet. Then ask: if AI only saw the pages it can crawl today, would it understand what you sell, who you help, and which pages actually matter? If the answer is no, create the map before you worry about another SEO tactic. Clarity is the part you can fix today.

You've already been inside The Shortcut so you know how it works 😉

This is just the shortcut that dropped this week so if you're ready to stop letting AI guess what your business does and give it the right map instead, I'd love to have you come back.

Come back to The Shortcut →

Happy automating,
Steph